ACERTA
Turning stories into public value
At ACERTA we specialize in building strong, strategic relationships with the media to ensure that our messages reach the public through credible, earned coverage.
We do not pay journalists for coverage. Instead, we rely on our deep understanding of public relations and the dynamics of newsrooms to position our partners’ messages effectively. Our approach is rooted in trust, relevance, and respect for journalistic independence—key ingredients for lasting visibility and reputation in the public sphere.
What We Do to Make a Difference
We build trusted, positive relationships with a wide range of media outlets through a robust and up-to-date database that covers both national and regional levels across Central America.
Our database includes directors, managers, and editors from key media organizations. As well as contacts across government, parliament, academia, civil society, opinion leaders, business associations, international cooperation, and diplomatic missions—allowing us to manage information effectively with a broad spectrum of influential stakeholders.
Our public relations work is grounded in measurable methodologies, enabling us to calculate both Ad Value and PR Value for each campaign. These indicators provide our partners with valuable insight into the return on investment (ROI) of their communication efforts, ensuring transparency, effectiveness, and strategic alignment with their goals.
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Comunicación Estratégica
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